Aerial view of a suburban neighborhood street at sunset with houses, trees, and streetlights glowing warmly.

What do you believe in? 

Do you believe in an ideal? Do you believe in a cause? Do you believe in a cause strong enough to fight for it? We do. We stand for good. For helping others. And we do so every day by abiding by three important words in everything we do: Answer the call.

As one of the best home services brands in the world, it's our way of making a difference in the lives of everyday people by protecting the most important asset they will ever own, their home or their business. When we answer the call, we make an unspoken pact to get the job done right throwing everything we have at it along the way: our time, energy, know-how, and dedication.

We do all of this to bring comfort, peace of mind, happiness, and satisfaction to all we serve. Look, answering the call isn't for everyone. Not by a long shot. But if you're the kind of person who lives to help others, seeks to drive your own destiny, and strives to make things better than you found them well then, maybe we should talk.

Threshold Brands.

Answer the call

OUR MISSION, VISION, AND VALUES.

Our mission is to offer the best collection of home service brands dedicated to making a difference in people's lives by protecting the most important investment they own: their home or their business.

Our vision is to leverage the incredible power of our franchise brands to positively change the world.



The following are our company values:
Smiling customer service representative wearing headset working at a computer in modern office environment

We answer the call for the clients we serve.

  • Our brands are known for providing excellent customer service.
  • Our brands are best-in-class for the work they do.
  • Our brands stand behind their work.

  • Where others see problems, we find solutions.

Large white two-story house with black windows and a spacious porch surrounded by green lawn and trees under a blue sky.

We strive to be respected in our communities.

  • We create jobs.
  • We are civically minded.
  • We live where you do and share your same pride in place.
Smiling soldier in camouflage holds daughter on his back outdoors with green trees in the background.

We are champions to all, especially veterans. 

  • As a company, we support veteran initiatives.

  • We make it easy for veterans to become franchise owners.
  • We provide training to help them transition to a new career post military.


Smiling woman with curly hair in an orange top posing in a modern room with shelf and plants in soft lighting.

We never stop helping others.

  • Support of franchisees is a huge part of our DNA.
  • We help you get the training and certification you need.
  • We provide assistance with administrative tasks, marketing and business management.
  • We can even help with the financing of your franchise.

Proven leaders creating world-class results.

With a seasoned team of franchise experts as our foundation,
we're building a better organization for franchise ownership.

Smiling middle-aged man in blue suit sitting indoors near stone planters and large windows, natural light.
https://www.linkedin.com/in/teddemarino

Ted DeMarino

Chief Executive Officer

Professional headshot of a man in a blue suit, light blue shirt, and pink striped tie against a blue background.
https://www.linkedin.com/in/billy-newby-cpa-098a82a8

Billy Newby

Chief Financial Officer

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https://www.linkedin.com/in/robert-huelin-107041a

Rob Huelin

Chief Legal Officer

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